Social media marketing can feel mind-boggling. It can be hard to figure out which platform to focus on, what content to post, how often and what time.
Element Media makes social media marketing simple, understandable and usable. We take on the task of figuring out the complexities of social media marketing, to help you easily connect to your customers.
Posting the right kind of content, at the right time, to the right people is one of the key factors of social media marketing. Quality content can create a loyal customer base, create new leads and increase your brand awareness. We research your target audience to learn what type of content they most want to see, and we can create that content for your company as well.
Every platform’s algorithm uses the amount of engagement your content receives to rank you on their platform. Each type of engagement, such as sharing, commenting, and liking means something different to each platform. Element Media has studied each platform and understand their current algorithms at play to help you create the right kind of engagement from your customers.
While content is the material that you share with your audience, context is story of your content, it is what provides value for your customers. Content without context does not engage your audience. A successful social media marketing strategy relies on the combination of context and content to create engagement from your customers.